LocationScore was developed out of a 'meeting-of-minds' when Ben Kingsley and Bryce Holdaway sat down and started to compare their property research notes and findings regarding capital growth drivers.

"When we sat down to compare theories and observations, it was very clear we had a lot of common theories with regards to the indicators and variables we were all monitoring to detect possible areas for future capital growth and a lot of them were based on demand and supply activity within the market,” says Ben. The property market is made up of thousands of markets within markets, and at any one time, the vast majority of markets are not showing the demand-to-supply imbalance that we look for when searching for capital growth. It's these suburbs that one should avoid buying in. Instead, using LocationScore, which scans over 15,000 suburbs on a monthly basis and then scores them out of 100, subscribers have a competitive advantage in fast-tracking their research to only a select few locations.

That's a huge time saver for one, but more importantly, buying in a superior location vastly increases the potential for superior capital value increases if they buy well within that suburb.